felt_da1_2012

The latest generation of Felt’s top-of-the-line DA is a product of years of research, engineering and wind-tunnel testing. Composed of UHC Ultimate+Nano carbon fiber material—shaped through extensive Computational Fluid Dynamics engineering, it’s 14% more aerodynamic and 13% stiffer then it’s predecessor. The last generation DA came in a steep price of $12,499 for a complete bike, but this year the company is making it an option to more riders

$3999+ BUY IT
avanti_team_kit_jersey_wms

A womens specific cycling jersey minus the pastel colors. This made in Italy top is 100% polyester finished with RHT technology, for fast moisture transfer, and has an elastane mesh jersey back for increased ventilation. Full zip, soft and lightweight, this is a great fashion addition to your closet full of tri-gear. And don’t get jealous guys if you want the same plus matching outfits with your significant other (aww, how cute!). The mens version looks nearly identical.

$129.95 BUY IT
bontrager_rxl_hilo

Bontrager’s latest triathlon-specific cycling shoe, the RXL Hilo. The large heel loop makes it easier to pull them on during transition and it’s built with their lightweight Silver Series carbon sole. Two quick straps seal you in while the footbed is perforated for quick shoe dry and your feet airy. Oh, and get this. There’s a medial side rubber band anchor that allows you to set pre-mounted shoes in a horizontal position to help you get in easier, thus able to shave some precious seconds off your time.

$179.99 BUY IT
cervelo_p5

Simply. Faster. Two words that describe the theme and motivation behind this bike. The new frameset is claimed to be the company’s most aerodynamic ever and appears more aggressive compared to it’s P4 predecessor. It’s the only bike in 2012 that includes a hydraulic brake as OEM and also has completely hidden cables to eliminate drag. Go ahead. Be faster.

$4,500+ BUY IT
ism_adamo_tt

This nose free saddle will provide relief to your pudendal canal. Not only that, ISM’s design allows for increased forward hip rotation that allows you, the rider, to get into and maintain the aero position easier. Being able to rotate the hips forward also helps increase wattage out and increases breathing capacity by letting the diaphragm move unrestricted. Really, take some pressure off in areas where it makes most comfortable sense. Comes in black or white.

$224.95 BUY IT
sram_red_2012

The leader in lightweight shifting has done it again coming in at about 300 grams lighter than the Dura Ace 7900. Improvements made to the brakes, derailleurs and drivetrain mean better stopping power, smoother shifting and quieter running. Whether or not you’re a professional or an enthusiast, the new 2012 SRAM Red will propel you over the next climb.

$2575 BUY IT
louis_garneau_vorttice_black_knight

Your head needs protection when you’re on the bike, but you want a helmet that improves your time as much as possible, right? The Louis Garneau Vorttice Black Knight Helmet has dimpled technology on the front of the helmet to keep air flow close and what they call a ”Vortex Generator” at the top, so that the flowing air gets accelerated and can glide along to the end of the helmet and eliminate air disturbances. Go fast, keep your head cool and the precious contents inside your head safe.

$232.99 BUY IT